SSL Certification Important information for all website owners and bloggers.
Ssl certs have been around since online payments became commonplace and were used exclusively on sites processing credit card details. As web browsing evolved and data mining more frequent Google led the charge of making the global internet more secure.
Google’s objective is to ensure internet users can easily recognize whether sites are safe or not and with the release of Google Chrome 68 in July of 2018 the Not Secure warning is now prominently displayed on the address bar.
Their efforts began in 2017 by simply tagging all Not Secure and this resulted in over 78% of Chrome OS and Mac traffic towards HTTPS.
As part of the HTTPS Everywhere movement Mozilla Firefox have followed suit and stated their intent to make HTTPS a minimum requirement.
So what does this mean for you and your website visitors.
Approximately 60 of all traffic to your site is processed through Google and if your site does not have an cert the Not Secure will be visible and upon further investigation the visitor will be told that data may be compromised as the connection is not secure. All sites without SSL certification are vulnerable to attack and malicious malware injection from a visitors’ ISP.
You are also missing out on Googles ranking boost if your site does not have an SSL cert and Google de-prioritises http sites. With an SSL cert installed your site will have access to more powerful tools for audio/video streaming, geolocation and will make your site much more responsive. In fact, SSL’s allow you to operate over HTTP/2 which can boost your load times by 40%.
Your site will give the visitors a better user experience, make them feel safe while browsing and show that you are a legitimate and professional. All sites big or small can benefit from having and SSL installed.
So in summary SSL certification is now mandatory for all website owners who want to provide a safe browsing experience for their visitors, make their site load quicker, be more responsive, keep traffic flowing to their site and protect the content of their site.
To order your SSL cert contact a member of our web team today.