Social media and your Website
Social media platforms like Facebook, Twitter. Instagram and LinkedIn are important part of your overall website design.
Using your chosen social media account within your website design will benefit you two fold by helping to increase your likes or followers on your social media and also increase the number of visitors to your website.
Choosing which social media account to integrate within your Website Design should be decided by choosing which platform matches with your target audience. It’s important that whichever social media platform you choose is one that is updated regularly with images, video and text. It is also important that the content you share is relevant to your target market.
A prospective new client doesn’t want to see a cat playing the piano on your site unless you are selling that service.
Positioning of your social media links is a decision to be taken carefully, you need to decide if you are using social media to support you service or product offering or if the feed to your social media is impacting on your overall key message.
One great feature of social media integration is the ability for visitors to your site to share your content to their personal social media account, this works especially well if you are updating a blog or a news section regularly.
It is important to remember that all social media platforms can be used to support your business within your Website Design and shouldn’t be used as your only online presence. Your website is owned by you and you get to decide how it appears and performs which Is not the case with social media platforms.
All of the websites designed by the Innov8t team have the functionality available for visitors to view the sites own social media accounts and for visitors to share content directly from the website to their own social media accounts.
If you would like more information on how we can help you integrate social media within your website REQUEST A CALLBACK