Increase traffic, leads and sales for your business.
Your website design is the key factor in encouraging visitors to your site to avail of your services
It is generally accepted that your website needs to look modern and that the aesthetics play a huge part in your overall image, it is very important that whatever message you are trying to convey to the visitor is clear and it results in your key objective.
If your objective is get visitors to join your mailing list, book an appointment, request a callback, buy a service or buy a product your website design must make it as easy for the visitor to do this.
Your website design will determine whether visitors to your site are converted to clients and generate more revenue for your business.
Our web designers have compiled a list of things you can do to ensure your design is effective.
Landing page (Your Homepage)
This is where the visitor to your site begins their journey to find the service or product that they are interested in.
Your homepage needs to emphasise the key services or products that you are offering. This is achieved by using an appropriate high quality image, a slider banner of images for multiple services and animation or effects to high the key service as the visitor browses your site. The images should also be accompanied by text that easily and clearly defines the service or product on offer.
Easy to use navigation
The easier it is to navigate your website for the visitor the longer they will stay on your site and increase the likelihood of them purchasing your service or product.
Your key categories need to be clear and easily defined with the use of animation, effects and clear instructions.
Giving the visitor the option of clicking a link for more detail will also help. If your website offers multiple products or services a search facility will work well.
Visitors that want to get in touch
There’s nothing more frustrating for a visitor to your site not being able to find or see clearly your contact details.
To encourage people to get in touch a prominent Call Now, Book an Appointment or Request a Call Back button should be clear for all visitors to see.
If your preferred contact is telephone this should be in the header.
Getting in Touch
Contact forms for visitors to complete should be as concise as possible and should require the minimum amount of information, email address phone and name.
If you request too much information it may result in the visitor leaving your site and going to a competitor.
Your website has to be mobile responsive so it will load correctly to screens of all size including smartphones, tablets and iPads.
Over 52% of internet browsers use a mobile device and they won’t stay on your site if they need to pinch and zoom to view your services and products.
Google also gives preference to websites that are mobile friendly & responsive. This is the major factor of SEO Effectiveness for your website
If your pages take too long to load the visitor will abandon your site and search for a competitor. Image size and quality have a huge impact on load speeds, so before you upload new images to your site make sure your optimise and resize them to suit your website.
Product Videos and Tutorials
Many of the visitors to your website may prefer to watch a video than read written information or tutorials. Making a short concise video explaining your service can be every effective particularly when they include a specific call to action.
Security & Accreditation
Always ensure your site has the most recent security certification in place including an SSL Certificates. If you are part of a professional body or hold qualifications make sure your prospective clients know.
To see some of the website designs we have done for Clients in places like Dublin, Louth, Meath, Kildare and Galway.
Check out our PORTFOLIO or REQUEST A CALLBACK